To Share or Not to Share

Interesting piece by book publicist Brian Feinblum* of public relations firm Media Connect, on what makes people want to share content online, and what makes them decline to do so. The riddle he’s trying to solve is a key one in the Internet age, and one that strikes me as analogous to a question I often pondered when I ran my bookstore, Undercover Books: what makes browsers apt to pick up a book and put it back down again, or what makes a customer walk to the cash register with a firm resolve to buy the book. I haven’t worked in retail since 1985, but I still think about consumer behavior, and nowadays, online behavior. The analogy isn’t an equivalent one, because sharing online doesn’t cost money, but clicking the share button does represent an investment of one’s prestige or reputation. Feinblum must be doing something right, because I decided to share his link and word of his article.

* Full disclosure: I’m on Feinblum’s email list and received a message from him where he asked his subscribers to consider sharing the above article. After reading it, I decided I would because I could stand behind its content as offering something valuable to my readers too.

Announcing My Collaboration with Speakerfile

June 25, 2012–Shelf Awareness, the e-newsletter for booksellers and librarians and others in the book trade, has run a generous announcement on the collaboration I announced last week with Speakerfile. It was in the email they sent out to their subscribers this morning and at this link. If you don’t already subscribe to their emails, I recommend them–there’s a professional one for the book trade that comes out every workday and one for readers that’s published twice a week–they are grouped together at this link.

Last Friday, the day the release below hit the wires, the daily e-newsletter Publishers Lunch also covered the news, with a piece at this link.
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June 22, 2012–Today I am announcing a business collaboration with Speakerfile–the Toronto-based company I’ve been writing about a lot on this blog over the past month. I’ll be representing their robust online platform that connects conference organizers and meeting planners with authors and thought leaders to publishers, authors, agents, and publicists. This press release on PR Newswire announces the arrangement. I’ve also pasted it in below, for your convenience. If you are an author, or you work with authors who want to do more public speaking, please read the release and follow the links to learn more about this engine of discovery that has the potential to put authors in front of audiences and drive book sales. You’ll also find a promo for Speakerfile near the upper right-hand corner of this website, which you can click on to go directly to Speakerfile’s site. Please let me know directly of any questions you may have, or if you’d like to sign up for Speakerfile.

Click on the link above for the press release or click through here for the release copied & pasted-in.

My Letter to the Dept. of Justice in the Agency Model Ebook Case

With Monday June 25 as the last day for public comment in the Agency Model and ebook pricing case now before the DOJ I submitted a comment today. This is what I sent in an email to John Read at the Dept. of Justice:

June 23, 2012

Mr. John Read
United States Department of Justice
Washington, D.C.

Dear John Read,

I believe a competitive book market for authors, publishers, and readers is essential to the cultural and commercial well-being of our country. Because of the public good that a competitive marketplace conveys, I urge you to turn away from any course of action in this matter that would have the perverse effect of boosting Amazon.com and permitting them to continue predatory conduct that they have shown a predilection to practice.

While I know that the government’s investigation has been about allegedly improper conduct on the part of some publishers, I hope you can find a remedy here that does not deliver a new competitive advantage for Amazon.com, one that, given current trends, could surely lead to a less healthy, less competitive book and publishing marketplace, one that would over time lead to fewer titles coming from publishers; less income for creators; and less choice for consumers.

I write with respect for the difficulties you and your office must face in dealing with this matter. But as a longtime retail bookseller, editor and publisher, I know that our industry is balanced on a perilous edge where your decision could lead to a more competitive and fairer book marketplace, or when where a very few players dominate the commercial and cultural space. I hope you will not let that occur.

Sincerely, Philip Turner
Philip Turner Book Productions
New York, NY
www.philipsturner.com

Click through to see screenshot of my email to the DOJ

Publishing People for Obama Fundraiser, June 18

I had a great week in Toronto, covering the North by Northeast festival (NXNE) for this blog, and working with my client Speakerfile, but when I booked the trip in late May, I deliberately scheduled my departure for mid-afternoon on the Monday, June 18, with a hoped-for return landing at LaGuardia before rush hour. This was designed to give me some time in Toronto that workday, while also allowing me to make it to the Publishing People for Obama reception and undraiser that was being held that evening from 6-8 in the Midtown Loft at Fifth Avenue and 29th Street. I lucked out last Monday. Though the day was extremely hot and hazy in Toronto and only a bit less so in NY, there were no thunderstorms messing up the northeast corridor and nothing delayed my departure and rapid return home to Manhattan.

Since I had not flown in a sportcoat and dress shirt, I wanted to change in to an outfit that would come close to business attire, or semi-business attire. How was I going to do this? In the back of a livery cab? I didn’t think so. I lucked out again and had a funny sort of sitcom moment when I found a “family restroom” at LaGuardia, with a door I could lock and then dig into my luggage for my toothbrush and a suitable change of clothes. So far as I know, I didn’t inconvenience any desperate parent with a baby in need of a diaper change–at least no one banged on the door begging entrance, nor did any airport guard see me go in and out of this inner sanctum of airport privacy.

With luggage in tow, I reached the loft space, showed my passport at the front table (since it was handy) and stowed my stuff in a nearby coat closet. (I’d wondered if a security detail would want to inspect my belongings, but luck prevailed again and no one did). Unencumbered at last, I began greeting publishing friends who had also donated to the president’s reelection campaign via our organizing committee and, like me, were eager to hear from our guest speaker, presidential advisor David Plouffe, and later Rosanne Cash, the evening’s entertainment. I saw the event co-hosts Barbara Lowenstein, Roger Cooper, Tom Dunne, and Bob Miller. Over the next few minutes I saw and spoke with Will Schwalbe, whose second book, The End of Life Book Club will be out this fall; Fauzia and John Burke, of the indie publicity firm FSB Associates, which set up the Facebook page for the event; Linda Johns and George Gibson, of Bloomsbury Publishing, as well as Peter Ginna, of Bloomsbury; Mike Shatzkin and Martha Moran, longtime book biz friends going back to my bookstore days; book packager and publishing consultant David Wilk, and his wife Laura, a watercolor artist;  Brian DeFiore, Irene Skolnick, Deborah Schneider, Scott Waxman, and Alice Fried Martell, all literary agents with their own agencies; Michael Coffey, co-editor of Publishers Weekly, and his wife Rebecca Smith, a sculptor; and Marc E. Jaffe, a publishing advisor whom I hadn’t seen in ages. It should also be said that many people from outside of New York donated, but didn’t attend the event. Thanks to them all too!

Many of these people I saw up on the rooftop, where we enjoyed a great view of the Manhattan skyline all around us, including the Empire State Building at 34th Street, which seemed close enough to touch. Soon, with the evening’s program approaching we were urged to head back downstairs to the main room, which by now had become very crowded. Pretty soon there were so many familiar faces I couldn’t keep track of who I was seeing. The space got full very fast.

Plouffe is slender and perhaps around 5′ 10″. He has thin hands and long fingers on a slight frame, with a rather bird-like profile. He spoke for about twenty minutes, and then took a half-dozen questions. He thanked us all for contributing to the campaign, and said he believes it’s going to be a close election, and tougher to win than in 2008. He referred to the possibility that Mitt Romney could win, though he also expressed confidence the president will be re-elected. He said only one president has ever been re-elected amid an economy overcoming a depression or recession as severe as the one we’ve endured. That was FDR, in 1936. Plouffe also talked about the veritable flood of Super Pac money flowing against the president and other Democrats, and observed that at times it feels as if their opponent isn’t Mitt Romney, but all the Super Pacs. He pledged that the campaign will do everything possible to remind the American people of how damaging the stated policies of Mitt Romney and the Republican congress would be for the country. He said there is still much that the American people has to learn about Romney–for instance, he said that barely 50% of the country even knows he served as a governor, or what his record was while in office. He promised the campaign will draw sharp contrasts between the president and Romney whenever possible. He asked for our help, and our time as volunteers, for instance by making calls to swing states, or visiting them if you’re able to do so. In 2008 I made calls to Ohio (the state I was born), Virginia, Colorado, and Pennsylvania and will do so again. // more . . . // Click through for entire post and all photos and captions.

If It Must Be Done–A Model for Laying Off People Decently

As a longtime publishing staffer who was let go in a major layoff at Sterling Publishing more than three years ago, when downsizing at publishing houses is announced, I read the notices with a combination of concern and regret for the folks losing their jobs, now colleagues of mine in the forced evacuation from the ranks of corporate publishing. It’s analogous to reading the New York Times obituaries to learn who’s recently died, before looking at any other section of the paper. This is not schadenfreude*, pleasure derived from the suffering of others, but something more its opposite–there ought to be a word for the vicarious experience of misery alloyed with empathy upon learning that still more people will soon be joining the ranks of the unemployed, the disemployed, and for how long it cannot be known.

Readers of this blog may recall that in an essay entitled Three Years Ago Today I’ve written about the day in 2009 when I was laid off as Editorial Director of Sterling’s Union Square Press. Covertly summoned to the office of the HR director Denise Allen, she and my supervisor Jason Prince were waiting for me with grim faces. After they lowered the boom, they “asked” me to leave the office later that day for the last time. “Asked” was really a euphemism for “demanded.” Any personal items I could not grab that day–and I had a substantial work and reference library in my office–would be boxed up and shipped to me, they said. I returned to my office in shock to find that I had already been denied access to my work email.

I do know why HR professionals claim that this is the safest way to let people go, lest a dismissed employee make the survivors uncomfortable in the now-shadowy presence of a person who an hour earlier was a colleague; deride the company in the presence of remaining staff or make off with company secrets; or go ‘postal’ and harm higher-ups and co-workers. What’s more, Sterling is owned by Barnes & Noble, a publicly traded company, and during my Sterling tenure B&N was hyper-averse to news and publicity they couldn’t control–even denying book editors the ability to trumpet their latest acquisitions in industry newsletters like Publishers Lunch without first having the announcements vetted by corporate PR. During my Sterling tenure, this aversion to unwanted publicity even extended to the fact that B&N declined to name people who lost their jobs in layoffs, nor was the number of people let go ever confirmed. However, much as negative consequences from treating people decently may be feared, I believe that what this behavior does instead is subtract at least a bit of humanity from everyone in the equation. I note ruefully, but again without any satisfaction, that Jason Prince was himself laid off from Sterling earlier this year. I take no pleasure in this turnabout, and wonder if he was himself on the receiving end of such lousy treatment the day he learned of his dismissal.

With the above as personal prologue, I note with regret that HarperCollins yesterday announced a reorganization of their Sales Department that will lead to the elimination of the positions of at least five senior employees. But there was something novel about the press release put out by Harper’s President of Sales Josh Marwell**–the degree to which he names, acknowledges, and even thanks the people who are losing their jobs. The entire text ran in galleycat.com. The mensch-like passage reads:

After 18 years at HarperCollins, Jeff Rogart, VP, Director of Distributor Sales will retire at the end of August. Jeff’s unique combination of deep industry knowledge, direct style and kind charm has earned him the respect and love from colleagues both inside and outside the company. He will be truly missed. I regret to announce as a result of these changes that Ken Berger, Mike Brennan, Mark Hillesheim, Kathy Smith and Jeanette Zwart, our respected and beloved colleagues will be leaving the company on July 20th. Please join me in thanking them for their hard work, true dedication and warm collegiality in the countless contributions they have made to our company. We wish them only the best in the future.

When you get laid off you invariably, unavoidably, experience a kind of professional death. The process of being shown the door is sort of like getting ferried to the other side, but the process that put me on the boat across my personal River Styx was not as kind or forgiving as the ferryman Charon was with his passengers. And yet, you might say that over the past three and a half years rather than going where the souls of the departed reside, I’ve pretty much managed to be reborn professionally, not buried. That though would be a story for another post. For now, I just want to say I wish Jeff Rogart well in his retirement, and that I feel really bad for Ken Berger, Mike Brennan, Mark Hillesheim, Kathy Smith and Jeanette Zwart, the latter whom I have known personally over the years. I wish them well on their journey into post-corporate life, no matter how brief or long-lived, and assure them that if they ever want to consult with me about my experience of it, I will be glad to share whatever practical advice and insight I can muster. I’m relieved that Josh Marwell and HarperCollins named them, that they were praised and given the professional courtesy they are due, and that under lousy circumstances their dignity was preserved and that their departure will not be so rushed or precipitous as mine. I cannot comment of course on the terms of severance under which they’re leaving the company–I hope they were generous–but as for announcing layoffs, this is a model for how to do it right.

*For an insightful discussion of schadenfreude and related words, I refer you to this excellent blog post by musician and songwriter Zak Claxton.

**Full disclosure: I have known Josh Marwell for more than thirty years, since he was a sales rep to my Cleveland bookstore, Undercover Books, representing St. Martin’s Press. We have not discussed the current matter.

 

Thursday in Toronto–Speakerfile and Day 2 NXNE

Afternoon update from Toronto: Just had lunch–salad, soup, cornbread–at a soul food place on Queen Street West called Harlem. Good wifi. Kinda funny, coming from NYC to eat here, but it just shows we do live in a global village, and that NY’s reach as a cultural touchstone remains strong.

It’s a warm sunny day in Toronto. Despite getting back to my room late and managing less than five hours sleep, I woke up excited and ready to roll.

My first activity was breakfast with Speakerfile CEO Peter Evans. He met in my hotel lobby and we walked to a little place nearby. It’s Peter’s vision that’s fueling this new web platform that connects event planners and conference organizers with authors, experts and thought leaders. With discoverability being the primary challenge for authors and publishers today, Speakerfile promises to be a discovery engine that puts authors in front of avid audiences. It’s significant that even amid the struggling economy of the past few years, conferences continue to grow in frequency and in the numbers of those who attend them. To me this shows that even with a greater percentage of the population working on their own, people remain hungrier than ever to connect in person with peers and colleagues, and make new contacts. It’s a parallel and key concomitant to the growth of social media.

Following on the successful work Peter and I did at BEA last week–introducing Speakerfile to many publishers, literary agents, authors, and indie publicists–this morning the two of us focused on a number of new initiatives we’ll be working on together. I’m more excited than ever to be sharing word of this extremely useful discovery tool with my many publishing friends and contacts, and will be stopping at his office Friday morning to meet his colleagues, and speak with them about how I see Speakerfile helping authors and publishers in their efforts to build their careers and sell more books. If you want to find out more about the platform, pleae click on the Speakerfile box at the upper-right corner of this site, and click through to their website.

NXNE, of course, is largely a rock ‘n roll crowd so festival activities won’t commence until later today. I’m excited about seeing more bands tonight, including possibly Boxer the Horse at El Mocambo on Spadina near my hotel; Baby Eagle, which features Daniel Romano, who is also playing solo later, and Julie Doiron, all at the Great Hall on Queen Street West; Belle Star at the Dakota Tavern; and Zulu Winter, at the Rivoli. Now, if I could just work on being in two places at once, I’d be all set!

Done with BEA, on to NXNE

With Book Expo America (BEA) now a wrap–and time enough over the summer to review the publishers’ catalogs I collected and follow up on email with people whose business cards I exchanged for my own–this week I’m preparing to attend North by Northeast (NXNE), Toronto’s annual music/film/digital festival. Among the band and artists I’m eager to hear live I’m especially excited about Belle Game, Shred Kelly, Adaline, Daniel Romano, Julie Doiron, The Elwins, Brasstronaut, Jeremy Fisher, Plants & Animals, and that’s only through Friday on the schedule, leaving me the weekend line-up to scrutinize. Last year when I went to NXNE I was a bit overwhelmed with all the choices, but still had a great time. Even with a year under my belt, I’m feeling daunted again, but with useful guides like this one by producer Elliot Garnier on the Radio 3 blog, I know I can’t go far wrong. I’ll be blogging, posting to my wall on Facebook, tweeting from NXNE, and connecting on LinkedIn, so please watch for updates if you’re not attending NXNE and would like to know what’s going on in Toronto.

While I’m packing my bag and readying my kit for a Wednesday morning flight to Toronto, friends from the CBCRadio 3 listener community have been traveling by train since last Saturday from Vancouver, B.C., across the Canadian Rockies and prairies, in a musical excursion called Tracks on Tracks, that has placed ten indie Canadian bands on a train with dozens of indie music fans, including Radio 3 host and author Grant Lawrence. It’s a 21st Century version of 1970’s Festival Express, when Janis Joplin, the Grateful Dead, The Band, and other musicians all trained across Canada. The documentary chronicling that trip is still fun to watch all these years later.

While in Toronto from June 13-18, I’ll also be meeting and working with Speakerfile, my new client who I introduced to many bookpeople during BEA. They have a great Internet platform that connects the events industry and conference organizers with authors, experts, and thought leaders. I’m pleased to host a promo from them at the upper-right hand corner of my site, so if you do public speaking, or work with authors who do public speaking, and you’re curious about what they can do for you and your authors, please click on the promo and surf through to their website. I can also provide you with information, if you want to ask me for it directly.
While I’m packing my bag and readying my kit for a Wednesday morning flight to Toronto, friends from the CBCRadio 3 listener community have been traveling by train since last Saturday from Vancouver, B.C., across the Canadian Rockies and prairies, in a musical excursion called Tracks on Tracks, that has placed ten indie Canadian bands on a train with dozens of indie music fans, including Radio 3 host and author Grant Lawrence. It’s a 21st Century version of 1970’s Festival Express, when Janis Joplin, the Grateful Dead, The Band, and other musicians all trained across Canada. The documentary chronicling that trip is still fun to watch all these years later.

While in Toronto from June 13-18, I’ll also be meeting and working with Speakerfile, my new client who I introduced to many bookpeople during BEA. They have a great Internet platform that connects the events industry and conference organizers with authors, experts, and thought leaders. I’m pleased to host a promo from them at the upper-right hand corner of my site, so if you do public speaking, or work with authors who do public speaking, and you’re curious about what they can do for you and your authors, please click on the promo and surf through to their website. I can also provide you with information, if you want to ask me for it directly.

Neil Young to Patti Smith: Don’t Chase the Rabbit

June 12 Update: Happy to have had this post linked to by music writer Chad Childers, with the websites of radio stations like Kool 100 FM in Abilene, TX, and 98.3 FM in Twin Falls, ID, picking up his piece. It looks as if Childers’ piece is being syndicated on the Web. Childers reports on the conversation between Patti and Neil, quoting from my post below, and properly attributing it to this site. Childers also recently reported on a great performance by the Canadian band City and Colour, led by Dallas Green, who at this year’s Bonnaroo festival ended their performance with a scintillating performance of Neil’s, “Like a Hurricane,” which you can listen to via this link.

The BEA conversation between Patti Smith and Neil Young was one of the most anticipated events of this year’s convention, and I had previewed it with this blog post a few weeks ago, with a recollection of hearing Neil live when I was only fourteen years old. It turned out that last Wednesday’s program was not only a highlight of the convention, but a life highlight. The two artists shared a comfortable rapport and their dialogue reached a serious level about how songs are written, art is created, and artists and audiences connect in a reciprocal space where creative work flows.

Patti’s first remark, at seeing dozens of photographers below the stage snapping pictures of them was lighthearted: “I feel like Sophia Loren at the Milan airport.” Referring to Neil’s new album “Americana” and his forthcoming book–and her new album “Banga,” which David Shanks of Putnam, Neil’s publisher, had cited in his introduction–Patti said “all the things that one creates comes from the same soul, the same heart, the same hopes.” She asked Neil about a song he’d retitled for the new album, a cover of “She’ll Be Coming ‘Round the Mountain,” which he’s retitled “Jesus’ Chariot.” He chuckled and attributed this to “the folk process” and new understanding of the song he gained through working with it, in which he now sees an unknown composer’s long-submerged intimations of “the Second Coming and the end of time.” Patti marveled at how a song we’ve sung “since we were little kids by rote, with no emotion” is totally reimagined by Neil and Crazy Horse.

After about fifteen minutes, the event organizers finally remedied a low-volume mic that Neil had been equipped with, or that his serape was perhaps masking, which until then had left the more than one thousand bookpeople in attendance uneasy and dissatisfied, leading one person to call out “May we have more volume on Neil’s mic.”

Much of the rest of the talk has already been reported well and comprehensively, by John Mutter in Shelf Awareness, Claire Kirch in Publishers Weekly, and Bob Minzesheimer in USA TODAY, and yet even with bad audio at the outset these two consummate and uncompromising artists engaged in such a full and wide-ranging converation that there are a few aspects of it I want to emphasize in this space.

  • The first concerns Neil’s father, Scott Young. Judging by Patti’s first question on Waging Heavy Peace–about how his dad happened to call young Neil by the nickname “Windy”–Scott is an important figure in the book, and well he should be. It is too little known in this country that long before Neil became a musician and creative force, Scott was a prominent sportswriter and author in Canada, publishing bestselling books of fiction, nonfiction, and YA titles, and a member of the Hockey Hall of Fame (tantamount to a baseball writer in the States being inducted into Cooperstown). The book of his that I’ve read and treasure the most is Neil and Me, a heartfelt, double portrait that offers a mea culpa for the divorce and family break-up his constant travel as a working journalist caused, at least in part. Listening to Neil’s “Helpless” I hear echoes of that family pain. It’s a beautifully written book, as revealing as anything written about Neil, with the exception of Jimmy McDonough’s comprehensive Shakey. I recommend it highly.
  • The next was the discussion between Patti and Neil over the writing of “Ohio,” and how the song came forth from Neil unbidden as a spontaneous response to the cataclysmic events at Kent State. He explained how CSN&Y got into the studio within days to record it, and how they rushed acetate copies of it out to radio statios so disk jockeys could respond to the shock and outrage provoked among their listeners by the campus killings. Neil described this as “the social networking of the time” and added “you could only get seven or eight plays off” the acetates, which degraded quickly. The ephemeral quality of the recording materials prompted an unlikely association in my mind, but an apt one, I think.

I was reminded me of the samizdat editions that writers in the Soviet bloc produced of their work during the Cold War. Without access to printing presses, they would roll multiple sheets of carbon paper into their typewriters, and with each key struck they hammered another ringing blow for creative expression. The medium had limitations, however. A Czech writer and publisher I met in Prague in 1991–post-Cold War–Vladmir Pistorius of Mlada Fronta Publishers, showed me his samizdat editions and explained that a rebel author could only put about five sheets of carbon paper in their typewriter, inter-leaved with as many sheets of typing paper, because each succeeding copy became more faint and less readable. It was humbling then to see what writers had done to create and share their work.

The writing, production, and perforce distribution of “Ohio” also reminded me of the genre of the “instant paperback,” like the Watergate Hearings books published by mass-market publishers back in the day, Norton’s edition of the 9/11 Commission in more recent years, or The United States v. I. Lewis Libby, which I pulled together with reporter Murray Waas at Union Square Press in 2007, after Scooter Libby’s trial in the leaking of Valerie Plame’s CIA identity. Neil and his bandmates were responding authentically and spontaneously to events around them, and meeting their audience in the public square, much as publishers have long tried to do for their readers.

  • The last point is Neil’s discussion of how he never forces the writing of a song. Patti observed that Neil’s songs, “even ones produced from pain . . . seem so effortless, like they just came out of the wind, maybe that’s why your dad called you ‘Windy.'”

Neil answered, “Well, they do come that way. I don’t try to think of them. I wait till they come. A metaphor may be that if you’re trying to catch a rabbit, you don’t wait right by the hole. . . And then the rabbit comes out of the hole, he looks around. You start talking to the rabbit, but you’re not looking at it. Ultimately, the rabbit is friendly and the song is born. The idea is, he’s free to come, free to go. Who would want to intimidate or disrespect the source of the rabbit? And in that way if the song happens, it happens. If it doesn’t happen, it doesn’t happen. It doesn’t matter. That’s why I’ll write a lot of material and why I’ll suddenly not write any material. There’s no reason to write, it has to come to me, if it doesn’t come to me, I don’t want to have anything to do with it, I don’t want to see it, I don’t want to look for it. I really hate things that people work on. There’s nothing about music that should be working on it. There’s no reason to be something you’re not. Or trying to be somebody that you think is good.”

I am more eager than ever to read Neil’s book when Blue Rider Press publishes it in October. Patti and Neil seemed like old friends, to each other, and to us in the audience. It was a treat to hear them in conversation, a BEA moment I’ll treasure forever.  If you couldn’t be there I hope this report and the photos will make it come alive for you, and if you were in the hall, I hope I’ve lent some useful perspective on such a special occasion. / / More . . . please click through to see all photos.