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Growing up w/Ghoulardi, Cleveland’s Great Horror Movie Host

Ghoulardi, Tom Feran and R. D. HeldenfelsThe favorite scary character of my youth was the TV prankster Ghoulardi (real name Ernie Anderson, the father of film director Paul Thomas Anderson). The interesting doc here—based on the 1997 book, Ghoulardi: Inside Cleveland’s Wildest TV Ride, brought out by Gray & Company, an enterprising Cleveland publisher doing books of local interest—shows how Hollywood studios’ rediscovery and repackaging of their old horror classics for local TV stations in the late 1950s and early ’60s prompted many local TV stations to program horror movie shows, often known by names such as “Shock Theater.” In Cleveland, where I grew up, we were fortunate to have one of the most colorful and interesting of these early horror film hosts. Ghoulardi. Watching him during my childhood, though it be would be many years until I ever heard the term “meta,” I instinctively loved how he inserted himself in to whatever monster or horror film he was showing, somehow putting his own image on to the TV screen, jousting with, say, “Cyclops,” trying to subdue the creature with his a cane and rancorous insults. His outrageous schtick—in a a gray sweatshirt and scraggly goatee, with dangling cigarette-holder—made him an early iconoclast of ’60s pop culture. Ghoulardi was a kind of low-rent Professor Irwin Corey, if you remember “The World’s Foremost Authority,” some before years Corey, turning 100 this year, took his act to the Tonight Show.

As with the attempted bans of comic books, chronicled in David Hadju’s Ten-Cent Plague: The Great Comic Book Scare and How it Changed America, Ghoulardi was condemned by goo-goo parental groups who tried getting him off the air. Despite this, his usual Friday night slot, coming after local news, around 11:30pm, grew to include a Saturday afternoon show. The decency crowd might have succeeded in sidelining him, during this pre-cable era, with only three TV stations in Cleveland, but he was so popular with kids, and his audience was so large, there was no way the station would’ve dropped his show in its prime.  When Ghoulardi did finally go off the air, it was because Anderson moved to Los Angeles, where he worked in TV with his longtime pal, and earlier sidekick, Tim Conway, later of “McHale’s Navy.”