The Times hasn’t adequately explained how such an enormous screw-up could have occurred, and their attempts at damage control have been as insufficient as the original email was incorrect. Just as I noted the headline above was misleading, so too was the Times’ first report on the incident. On Twitter they reported, “If you received an e-mail today about canceling your New York Times subscription, ignore it. It’s not from us.” A few hours later they had to admit this too was wrong; the message hadn’t been spam, it really had come from the newspaper. Reflexively blaming spam for the transmission of an email to 8,000,000 readers, when it was supposed to go to 300, is bad form. // more