Amazon Plays a New Card in its Face-off with Hachette

A day after Amazon released its anonymous statement below, helpful analyses of it are appearing, including this one on PublishersMarketplace.com (subscription req.) and these annotations by Mike Shatzkin.
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A new gambit from Amazon announced on their Kindle forum at about 1:30 PM (PDT) today strikes at the weakest part of the Big 5’s stance, with those companies still stuck on their overly parsimonious 25% royalty on ebooks, five + years into the digital transition. It’s a longtime bone of contention with authors and agents, and organizations like the Authors Guild, a position with which I agree. In their post Amazon says what they think the digital ecosystem ought to look like, and what most ebooks ought to cost: They say divide digital revenue 35% authors/35% Hachette/30% Amazon; and price most ebooks at $9.95. Gotta figure out now how that compares with the status quo. I’m sure it’s safe to assume that Amazon—though it wants to sound like it cares most about authors—wouldn’t propose anything that doesn’t give them much more than what they get currently. You may read it all at their link, or click on the full screenshot below.