Anticipating a New Way to Sell the Books I Write About to Readers of My Blogs

For book industry pals like me, who’d read and wondered this week about the import of national book distributor Ingram’s acquisition of the digital company Aer.io, I was excited tonight to read this analysis by friend and industry observer Mike Shatzkin, which anticipates potentially a very dynamic platform, one that could provide thousands of website managers and Internet publishers tools to help them sell books—print and digital editions—directly to their visitors. For my part, I see that it could provide bloggers who write about books, including me, the ability to sell titles directly from our websites to our readers and visitors. I currently affiliate with Powell’s Books of Portland, OR, but that arrangement has long been limited to print copies, with no prospect for selling ebooks, which is the format more likely to be preferred by blog readers, with rapid availability of digital content, and no shipping involved. As a retail bookseller before I was an editor and blogger, with a career-long penchant for sharing my enthusiasms, I’m eager to learn about these new options, and from an industry perspective, I anticipate significant interest from bloggers like me.
Shatzkin speculates that the new platform, combining Aer.io’s tools with Ingram’s capacity, has the potential to dramatically increase the sheer volume of online bookselling, with the potential to bring along many new types of Web publishers; it could also represent competition for Amazon, hence the title, “Can crowd-sourced retailing give Amazon a run for its money?”
Here you’ll find 1) a screenshot of Ingram’s announcement; 2) a portion of Aer.io founder Ron Martinez’s optimistic interview with The Bookseller, explaining what the platform provides now, and what it may offer in the future; and 3) some paragraphs from Shatzkin’s cogent analysis. You can read these screenshots by clicking Pause at the upper right corner, and read them in their entirety on the respective websites:  1)  /  2)  /  3).  Ron Martinez

Publishers Weekly Raves about ‘Enjoyable’ and ‘Fun’ Mystery, “The Pot Thief Who Studied Georgia O’Keeffe”

Orenduff_PotThiefOKeeffeAs readers of this blog may recall from earlier posts, I represent J. Michael Orenduff, author of the POT THIEF mystery series, which in 2009 became an indie- and self-publishing success. In 2013, we licensed the six-book series to Open Road Integrated Media for new ebook and trade paperback editions, and Open Road began publishing the books—The Pot Thief Who Studied Pythagoras, The Pot Thief Who Studied Ptolemy, The Pot Thief Who Studied Einstein, The Pot Thief Who Studied EscoffierThe Pot Thief Who Studied D. H. Lawrence, and The Pot Thief Who Studied Billy the Kid—in 2014. The seventh book, The Pot Thief Who Studied Georgia O’Keeffe, will be published in January 2016, and in recent weeks we’ve been receiving blurbs for the new book, and today we got the first advance review, a strong, selling notice from Publishers Weekly, pasted in below.

One of the endorsements came from Anne Hillerman—daughter of the late mystery master Tony Hillerman, a personal favorite—who’s renewed the bestsellerdom of her father with new novels featuring Navajo Nation Police Officer Bernadette Manuelito, and longtime series characters Lt Joe Leaphorn and Sergeant Jim Chee in Spider Woman’s Daughter and Rock With Wings. Hillerman said this about the latest POT THIEF book:

“The newest installment in J. Michael Orenduff’s smartly funny series is filled with wild situations, clever word play, and a good helping of fast-paced action. I loved every twist and turn.”

Here’s that Publishers Weekly review:

 

 

 

 

 

 

 

 

 

As soon as we have a final cover I’ll post it here. Congrats to the author and Open Road on the excellent review. This link connects to Open Road’s ordering page for the books.

Editing NewYorker.com, Once an Upstart, Now a Stalwart

Nicholas Thompson PLCI was glad my friend Mildred Marmur asked me to be her guest today for a meeting of the Publishers Lunch Club, held each month at the Yale Club near Grand Central Terminal, on Vanderbilt Ave, one of Manhattan’s shortest avenues. Today’s featured speaker was Nicholas Thompson, the editor of NewYorker.com. He took that job in 2012, after several years as an editor on the print side of The New Yorker. He spoke for about fifteen minutes on the evolution of Web culture at the magazine, followed by a Q&A of about the same duration. Covering what he wittily dubbed the ‘five stages’ in the evolution of the Web at the magazine, Thompson outlined a chronology that began before the magazine even had a website, when many there would rather have not bothered having one, to the point where they slowly began developing a site that didn’t have significant editorial or financial resources assigned to it, and which was publishing a different group of writers than the print side was—contributors who were freelance, not on staff, whose work was not at the same level as the print publication. However, like so much on the Internet, it has grown rapidly, to traffic of 10 million visitors a month, numbers even greater than the number of subscribers to the print magazine, with a budget appropriate to a full-fledged mission, generating lots of revenue for Conde Nast. Now they’re able to foster a unique space on the Web, retaining many of the virtues of the magazine—which still has stories that take many weeks, months, and years to write and edit—and more rapid-response coverage of events in the moment, in Internet posts that may take mere hours, days, and weeks to write and edit.

During the Q&A, I asked whether on NewYorker.com they choose to link out to the sites of other publications, something I do freely on my blogs, including in this post. Though not totally predominant on the Web, it is more common than not, in an environment where it often seems that generosity, or a willingness to share, is pretty much the default mode. Thompson explained that linking like this is being discussed at the magazine, but there is reticence due to the fact that The New Yorker‘s standards for fact-checking, both on the print and the Web, are more robust than at other outlets. This accounts for a constituency that believes, since they can’t vouch for the accuracy of the linked material, they should refrain from linking readers to it; moreover, readers who click on links like that do leave the host’s site, and may not return to it, at least for a while. Still, Thompson seemed convinced that NewYorker.com should link freely, saying that readers are not apt to blame The New Yorker for inferior vetting or copyediting of a story published elsewhere. He said at some point they will probably begin doing it, with an appetite for more dynamic SEO being a key reason. He added that now, after several years of The New Yorker publishing on the Web, readers on the site don’t know, and in a focus group that he described amusingly, couldn’t reliably say what started out as a print story, and migrated to NewYorker.com, and what was purely a Web original.

I piped up a second time, asking about what he reads on the Web when he’s not working on the magazine’s site. He immediately lamented the loss of Grantland, a favorite sports site that was shuttered over the weekend, just as the baseball season was ending with the Mets loss in the World Series, a double death for more than a few New York fans in the dining room. Thompson added he reads a lot on Politico, the Washington Post, New York Times, especially in politics and world affairs—subjects that describe a lot of the pieces he personally line-edits, also the subject area I concentrate in most—and about the war in Syria. He seeks out the Twitter hashtag #longreads, the books sub-Reddit, and Longform.

Midway through his talk, Thompson said he had to put in a plug for a new initiative at NewYorker.com—which in front of this book business group qualified as having buried the lede: The website will soon begin publishing book excerpts, this even though, he explained, the print magazine has long mostly eschewed running many of them. He even named the two editors there to whom publishers should submit their candidates for excerpting, so it’s a go, beginning soon. Upon leaving the Yale Club, I quickly put that info in to a tweet (found near the top of this post), as I know many book publicists will be excited about this development. Thompson also spoke briefly about The Atavist, an online-only magazine that publishes longform, interactive journalism, which he helped found. His initial reference to it was brief, so I prompted him to say more, since it’s a site I have enjoyed and recommended since their beginnings around five years ago. He explained that while a book imprint they had for a time was shuttered in 2014, when Barry Diller’s IAC, the main investor in it, pulled out of the venture, the magazine itself is going strong, continuing to publish about one story per month, while a CMS they created, similar to the one they use to publish their own articles, is widely licensed to other Web publishers.

As a writer and publisher of two WordPress blogs of my own, I find the Web to be a fascinating domain to inhabit professionally. I’m glad I can be a book editor, and a Web editor, somewhat congruous with The New Yorker‘s evolution in to magazine and website. The New Yorker’s embrace of the Web, reluctant at first, but soon all-in, made for an excellent, thought-provoking discussion. Glad I could join many publishing colleagues there. I’ll continue keeping my eye on NewYorker.com, for enjoyment of good up-to-the-moment writing.

*I began The Great Gray Bridge: Spanning urban life, books, music, culture, current events in October 2011 and Honourary Canadian: Seeing Canada from Away in September 2013.

“Jeremiah’s Vanishing New York,” from Blog to Book

Hooray for NYC writer Jeremiah Moss, proprietor of the blog “Vanishing New York,” who will be writing a book inspired by his blog for a HarperCollins imprint. H/t to Publishersmarketplace.com for reporting the news in their daily deals email. Subscription is required for viewing the book industry site, but here’s a quick screenshot of the item.  

Alfred A. Knopf, 100 Years On

Happy to see that @AAKnopf threw a bash for its 100th birthday last night. I treasure my anthologies from two earlier anniversaries.

New Rizzoli Bookstore Opens for One Night to Media—Public Opening July 27

As I wrote on this blog last week, I’m now working at the soon-to-reopen at Rizzoli Bookstore’s new store in the NoMad neighborhood of Manhattan. Last night we held a reception for media and book publishing professionals in our handsome, still-under-construction new digs. There was a ribbon cutting with the Manhattan Borough President and celebrity toasts (pictures below). It was a thrill to meet many people to the space and say, “Welcome to Rizzoli’s new bookstore!” I was tickled to bump in to an old friend, Ralph Gardner, Jr., who I knew in NY back in the ’90s, and whose Wall St. Journal article on Rizzoli’s exciting plans, published almost a year ago, I linked to in my post last week. We’ll begin welcoming customers with a soft opening next Monday, July 27. The new store is at 1133 Broadway, near 26th St. This will be a very exciting week.

This photo I took during last night’s party shows gorgeous murals of the Italian artist Fornasetti above the expanse of our literature section.
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Click here for more of my iPhone shots from last night.

Happy to be Back in Bookselling with the New Rizzoli Bookstore

To longtime readers of this blog, and many, many friends in the book business, I’m excited to announce a new venture I’m going to be part of. I’ll be working as a bookseller in the soon-to-be-reopening Rizzoli Bookstore here in New York City. You may recall that last year Rizzoli lost its prior location on W. 57th St when their lease there ended. They’ve found a fabulous new location in the St. James, a landmark building on Broadway between 25th St and 26th St in the booming Manhattan neighborhood of NoMad (north of Madison Park). The Wall St Journal’s Ralph Gardner wrote about Rizzoli’s plans in a story here. Earlier this month, Rizzoli sent out this fact sheet. Decorated handsomely with elegant fixtures in a museum-like setting, the new 5,000 square foot store will offer a stellar inventory of illustrated books in art, photography, architecture, interior design, fashion, film, theater, dance, music, and cooking, along with current releases and classics in fiction and nonfiction, and childrens books. The selection of titles will be fabulous.

The store will have a soft opening, apt for our sultry summer weather, starting July 27. While I’m already spending lots of my time there to help get the store opened and underway, and will continue working many hours in the early weeks once it opens, my longterm schedule will nonetheless permit me to continue operating Philip Turner Book Productions, my editorial service and publishing consultancy, and in fact have completed work on two manuscripts for author clients this month.

I am really excited with this opportunity to be back working on the floor of a well-stocked bookstore, which brings my career full circle. It all began for me with Undercover Books, the three-store indie chain I ran with my family in Cleveland, a business I worked in from 1978 until 1985, when I came to NYC and began working in publishing. I worked for big publishing houses from 1986 until 2009, when I began my consultancy. Now, thirty years after leaving Undercover Books, I’m back as a bookseller. I look forward to seeing NY friends and visitors to the city in the new Rizzoli Bookstore, at 1133 Broadway.

Saluting Daniel Halpern, Venerable Champion of Fiction Writers

April 2 2018 Update:

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June 4, 2015

I was delighted to see Publishers Weekly reporting this afternoon that Daniel Halpern of Ecco Press is being awarded The Center for Fiction‘s annual #MaxwellPerkinsPrize for “championing writers of fiction in the United States.” I met Dan in 1987, when his stewardship at the literary magazine Antaeus brought us in to contact. The author of a book I’d edited and published, Suite for Calliope: A Novel of Music and the Circus, won the Drue Heinz Literary Prize, an award sponsored by Antaeus—a literary magazine underwritten by cultural benefactor extraordinaire Drue Heinz and edited by Dan Halpern—for a distinguished body of work in short fiction.

Ironically, I had earlier encountered the circus novel, by an as-yet unpublished writer known to me at first as E.M. Hunnicutt, when I worked as first reader/contest judge at Scribner, who in the 1980s  sponsored a first novel prize in Max Perkins’s illustrious name*. Mildred Marmur, then Scribner’s president and publisher, gave me my first job in publishing, following my seven years as a bookseller.

In the Scribner job, working three days every week for six weeks, my brief was to read between 5-50 pages of the more than 700 contest entries, filling out a questionnaire for each one, and recommending those I believed merited second readings. Hunnicutt’s novel was among the 70 or so I recommended (it fascinated me at the time that the number I urged for second readings was practically speaking 10% of the total. By happenstance, I wondered, or some kind of talent factor?

Hunnicutt’s manuscript was among the talented tenth I recommended for second readings, though just before job ended, I learned it wouldn’t advance further in judging. Bouyed my enjoyment of the 100 pages I had gone ahead and read, so I photocopied the title pages of the ms with the author’s contact info. A few weeks later, I got my first full-time job as an acquiring editor, at Walker & Company, I contacted Hunnicutt, who turned out to be Ellen Hunnicutt, and made her novel my first-ever fiction acquisition. Ellen had long gone by E.M. to elide her gender when submitting work to publications such as Boys’ Life. Upon my acquisition of the novel, Ellen made it clear she would now be using her proper name. Some months later, with the novel edited and in galleys, Ellen learned she was recipient of the aforementioned prize named for Drue Heinz, who I wrote about when she died in April 2018. The lead juror for the Drue Heinz Literature Prize in 1987 was Nadine Gordimer, the great South African writer, and resolute anti-apartheid campaigner. Ellen and I were very excited as her first novel headed toward publication in July that year, preceding by a few months a collection of the honored short fiction. A few months later, in an arrangement Anteus had with the University of Pittsburgh Press, Hunnicutt’s short fiction appeared as In the Music Library.

One day, back when Suite For Calliope was still in galleys,  I received a printout of a starred review it got in Kirkus. The date was May 4th, and this was the review, written I learned later by Kirkus’s fiction editor at the time, Ann Larson:

An extraordinary first novel that, in its remarkable inventiveness, intelligence, and charm-struck humanity, should draw–and more than richly reward–readers of almost every inclination. Ada Cunningham, of Richmount, Indiana. is the partly crippled daughter of gifted and highly eccentric parents: a journalist mother who declares Ada to be a prodigy, raises her as such (with flamboyant Élan), then dies suddenly when her daughter is eight years old; and a father who is a musical genius, who came from poverty and was a transient violinist and artful dodger as a child, who gives Ada music lessons from the time she’s three, and who is committed to an asylum before she is 16. Life with these parents–as described by the brave, unflinching, quick, forgiving, and heartwrenchingly observant Ada–would be matter enough for many a novel, but this one soars on toward farther ends that keep the reader wide-eyed and enthralled. There’s a penetrating mystery at the heart of it all, and, before its solution: an aunt who comes into the picture with malevolent aims (she may even want to murder Ada), a burned house, legal proceedings–as result of all of which Ada, accused of being both a witch and a madwoman, flees Richmount and takes to the road (as her father did before her), supporting herself by her wits and by her gifted piano playing (in brothels and bars), until at last she finds sanctuary and refuge in the winter quarters of a circus troupe–with setting, color, and cast of characters worthy of yet another novel–where she becomes (and remains) calliope player, composer, and loved member of this wondrous new “”family.”” A summary leaves out far too much: the sturdy grace of Ada’s never-self-pitying voice; the continual feast of homely detail, and detail of music, musicians, and musical instruments, as weft as of the circus and its people; and the breathtaking symbolic depth of the whole, which, touched by the hand of this gifted writer, serves to place Ada’s birth, her flight, and her high artist’s quest among very august novelistic company indeed. A prodigiously masterful novel of profundity, breadth, and continual delight: waiting now only for what ought to be its very, very many readers.

As I learned when I called to tell Ellen the good news that her novel had received a star from the always tough Kirkus, and read the review to her (this was probably before regular use of fax machines.), I learned it was also her  birthday. We had quite a celebration on the phone. (May 4th has been a meaningful date in my life on a few occasions, recollections about which I’ve  collected in this post.)

When published by Walker, Suite for Calliope sold out its hardcover printing, Dell acquired the paperback rights, and it had a number of laudatory newspaper reviews. Ellen did readings in Wisconsin, near her home—Wisconsin also being the home of the notable circus museum in the town called Baraboo. Years later, when I was working at Kodansha America, and doing a few books in Buddhism, I happened to be reading the Buddhist journal, Tricycle. I came upon an interview with retired New York Knick player and NBA head coach Phil Jackson who praised Suite for Calliope as a meditative novel of ideas that he was currently recommending to friends. All in all, it was a great experience to have with the first novel I ever worked on, made all the better by Drue Heinz and Dan Halpern’s generosity toward the author. We all met in Pittsburgh in the early Spring of 1987, when Ellen received the award for her short stories. To me, it is truly fitting that Dan will receive the later iteration of the Maxwell Perkins Prize. I look forward to congratulating him in person.

To broaden the connections to my professional life even further, and take them all the way back to my roots in bookselling, when I ran Undercover Books, my bookstores in Cleveland, one of the first successful literary books we read and sold was A. Scott Berg’s biography, Maxwell Perkins: Editor of Genius, more recently a popular movie with Colin Firth as the Scribner’s Editor-in-Chief, and Jude Law as Thomas Wolfe.

* As Editor-in-Chief of Scribner in the 1920s-40s, Perkins edited and published novels by F. Scott Fitzgerald, Ernest Hemingway, Thomas Wolfe, and Marjorie Kinnan Rawlings, among many acclaimed authors.