This is a nice piece of homegrown political advertising from Jeff Barth, a Democratic hopeful for a South Dakota congressional seat currently held by Republican Kristi Noem. Before he can face her, however, Barth has a Democratic challenger for the nomination, Matt Varilek, a former aide to Senator Tim Johnson. Varilek is much better financed than Barth and probably favored. Still, I like Barth’s approach in this ad–plain-spoken, clever props (note the mannequin, chess board, rifle and rubber chicken) with dashes of humor. And as a Rapid City Journal story reported earlier this week, Barth has come out in support of marriage equality, while Varilek opposes it. This is a five minute video so it’s probably going only to get fully seen on the Web, but it’s so authentic I bet clips will also show in the local TV market. I like Jeff Barth and his ad. I encourage you to spread it around. For my part, I’m also going to his website to make a contribution to his campaign. H/t @JamilSmith and @TimothyMurphy