Tosca, a San Francisco Retreat, Facing Eviction

When I worked for Carroll & Graf Publishers from 2000-2007 I used to travel 2-3 times a year to the Bay Area for sales conference with our parent company Avalon Publishing Group. Though Avalon was based in Berkeley, I learned from my senior colleague Herman Graf that it was far more interesting to stay in San Francisco, and drive over the Bay Bridge to the East Bay in the morning for our meetings. Years earlier Herman–who I recently helped fete to mark his 51 years in publishing–had years before I joined the company staked out a motel that suited his needs perfectly, and mine too once I became semi-frequent on the Jet Blue flights from JFK to SFO.

This establishment was the Royal Pacific Motor Inn, and I see from the Web that it’s still thriving. The Royal Pacific had everything we wanted–perfectly adequate and clean motel rooms; free guest parking, which Herman appreciated since he was the one of us who rented a car (never mind that driving with him was often a hilarious if not nerve-wracking adventure); and great restaurants and nightlife all around us in the Chinatown/North Beach neighborhood. The motels current reviews on yelp.com make clear that, depending on your personal preferences, it can be an ideal and reasonably priced place to stay when you’re in the Bay Area.

The nearby streets offered innumerable Italian and Chinese restaurants (I still recall and savor the fresh whole Dungeness crab cooked Szechuan-style I ate one night at a Chinese place less than a 100 steps from the motel); coffee bars; City Lights Bookstore and Black Oak Books; and Tosca Cafe, an after-hours bar and hang-out that was a pleasant cave-like retreat from the busy sidewalks outside. Its soft lighting showed red booths, eye-catching murals on dark walls, and a long bar to stand at or park a stool in front of. Back in the day, Enrico Caruso frequented Tosca, so the excellent jukebox sported not only rock n’ roll, but opera. Whatever the musical genre, it was never up too loud. There was also a back room with a pool table, where I once shot a game or two with astronomer and author Timothy Ferris. Over the years Tosca’s clientele has been reported to include Sam Shepard, Gov. Jerry Brown, and Francis Ford Coppola, who with Tosca’s owner Jeannette Etheredge, started an initiative for homeless denizens of North Beach, according to C.W. Nevius of the San Francisco Chronicle. Like such legendary watering holes as Greenwich Village’s White Horse Tavern, remembered fondly in Pete Hamill’s memoir, A Drinking Life, and Elaine’s Restaurant on Manhattan’s Upper East Side, Tosca always seemed like a place that didn’t try to do too much for its customers, but what it did do, it did very well.

These recollections of the Royal Pacific, North Beach, and Tosca are prompted by a column by reporter Nevius in last Saturday’s Chronicle. He reports that Toscas’s landlord, a strip club owner named Roger Forbes, is seeking a substantial rent increase that Etheredge says she she simply cannot afford to pay. If the two are unable to reach a settlement, Tosca may be evicted. Etheredge laments the situation, telling Nevius, “Look at the place. It’s out of an Edward Hopper painting.” Like the late Elaine Kaufman of Elaine’s, who was known to sometimes treat customers with disdain, Etheredge is also no shrinking violet. Nevius writes,

Etheredge has a long history in North Beach. Her family owned Bali’s, a restaurant there, and she purchased Tosca in April 1980. However, it is probably too much to expect that she would polish a few of her rough edges. One of her endearing traits is that she treats famous actors just like everyone else–she yells at them, too.”Everybody knows she’s a pain in the ass,” said [her attorney] Keker. “And everyone loves her.”

Well, maybe not Roger Forbes. For his part, Nevius adds,

That’s why, although Forbes may have all that strip club cash, I don’t like his chances. It is possible that he could evict Tosca and put in another generic stripper revue in its place. He might even make a little more money. People are reportedly warning Forbes not to mess with Tosca. Putting in a strip club is one thing. Evicting an institution is another. You’ll still get a nice sum in rent and you won’t incur the wrath of the city’s famously combative true believers. That’s good advice.

Urban homogenization is increasing everywhere these days, whether banks and chain drugstores taking over the commercial blocks on the upper west side of Manhattan, or North Beach submitting to the siren song of tourist-friendly peep shows. As a New Yorker who’s seen favorite businesses lose their lease or disappear overnight  (farewell Calcutta Cafe on Broadway at 104th St.), I hope Tosca can hang on. After reading about Tosca’s troubles, I called Herman Graf to let him know and share some old North Beach memories. He reminded me that during sales conference week, other Avalon Publishing Group clients, such as Morgan Entrekin of Grove Atlantic, would end up at Tosca in the wee hours, one of the very best times to hang out there. To get a sense of the bar’s splendid interior and rich history, I urge you to view the rest of photographer Carlos Avila Gonzalez’s excellent slideshow and read Nevius’s entire column via this link.

Herman Graf in 2012, Celebrating 51 Years in the Book Biz (now with a Bob Wietrak 2018 update)

February 6 2018 Update: With the sad passing this week of Bob Wietrak, longtime bookseller and publishing executive—with whom I was a colleague at Macmillan from 1987-1990—I want to point out to friends and readers of this blog that Bob was involved in a harrowing episode at one of our annual book conventions, at an ABA in the 1980s, the one time the trade show was held in Las Vegas. A key figure in the incident was Herman Graf, the longtime publishing pal whose surprise birthday party I wrote about below in 2012. Bob was at that party, too, seen in the background of the photo below.

In a phone call tonight Herman reminded me of some of Bob’s best qualities. Herman told me, “He had an uncanny talent for predicting what books would work big. He also had a knack for making publishers feel generally satisfied about the ordering and marketing decisions that the national book chain made about what books to feature, while also keeping B&N’s upper management satisfied.” Bob was laid off in a big B&N purge in 2011, when 40 people were let go, and went on to later jobs with online book sites Bookish and Zola. (I know about B&N’s corporate purges first-hand as in 2009 I was let go in a twenty-person layoff from Sterling Publishing, B&N’s publishing division, where I worked as Editorial Director, V-P of Union Square Press.) Nearly seven years after the party for Herman, I’m really glad that Bob Wietrak was there that night.

——

Last night Kyle and I were delighted to join a group of several dozen well-wishers who sprung a surprise party in honor of Herman Graf and his 51 years in publishing. Herman walked in on the hushed throng which had assembled in the living room of Tony Lyons, founder of Skyhorse Publishing, expecting to join Tony for dinner, when in unison we let out with our “Surprise.” More than a bit stunned, Herman said, “It’s not my birthday.” It’s not even my Bar Mitzvah.” We took the photos accompanying this post in the first few minutes after he walked in to find a party had been laid for him.

Herman began his publishing career in 1961, doing stints with McGraw-Hill, Doubleday, Arco Books, and then Grove Press, where he worked in sales and marketing during the indie press’s 60s and 70s heyday. This was the time when Grove was bringing writers like Samuel Beckett, Eugene Ionesco, Jean Genet, and Mikhail Bulgakov to American readers, even while founder Barney Rosset was frequently in court, accused of distributing “obscene” literature, like D. H. Lawrence’s Lady Chatterly’s Lover. Herman rode that tiger with Barney, and other key Grove executives, such as Kent Carroll, Fred Jordan and Richard Seaver. That era is covered well in the 2007 documentary “Obscene,” made by Dan O’Connor  and Neil Ortenberg, also old colleagues of Herman’s, and mine.

The ride was so rollicking that in later years Herman liked to say, “I was the Billy Martin of publishing; Barney fired me three times, and rehired me twice.” There was something to this George Steinbrenner-Billy Martin analogy, as Herman, like the brawling, ill-fated Yankee manager, could handle himself in a tight spot, having been a fair boxer when he grew up in the Bronx. Once, at a Las Vegas ABA in the early 80s—the annual convention of the book industry—Herman found himself defending a number of bookseller friends including the genial Barnes & Noble executive Bob Wietrak. Bob and other B&N people found themselves on the wrong side of some ornery Vegas bouncers intent on vacating an after-hours club at an early hour, even though B&N management had secured the room for the night to host a publishing party. These bouncers were attacking the B&N people, slamming them and pushing them. Herman stepped between Bob and the bouncers, and over the next few minutes bulled, brazened, and punched his way out of the club with Bob and others in tow. I know this story is true—I heard about it not only from Herman, but from my late brother Joel, a bookseller—who happened to also be at the venue that night.

In 1978, my sibling and I with our parents began operating our Cleveland indie bookstore chain, Undercover Books, and like many stores of the time, we were glad to have an obscure bestseller land in our laps, A Confederacy of Dunces, the posthumous novel of John Kennedy Toole. The book came with a star-crossed and tragic pedigree–the author had killed himself after failing to get it published, whereupon his grieving mother managed to get it into the hands of Walker Percy. The great southern novelist championed it and convinced editors at the University of Louisiana Press to publish it in hardcover. However, that wasn’t the end of the story. Meantime, Grove Press had acquired rights to publish a paperback edition, but the university press edition, though attracting much critical attention and press, had not really sold a lot of copies in hardcover. Herman, though working for Grove, took it upon himself to sell many thousands of copies of the LSU press edition to national wholesalers, such as Ingram where Cathy Hemming ordered copies. The market was seeded for the paperback edition. When Grove published it some months later it sold hundreds of thousands of copies, and millions since, in part owing to Herman’s work for the hardcover of another publishing house.

Herman told me that story sometime after 2000, the year he hired me to work with him at Carroll & Graf, the company he started in the mid-70s. Last night it was great seeing old C&G colleagues, Peter Skutches, Failey Patrick, Tina Pohlman, Bea Goldberg, and Claiborne Hancock. One of our authors, Stan Cohen was there, and his agent, Peter Sawyer. Agent, Laura Langlie, a friend to C&Gers, was also there. Norton execs Bill Rusin and Dozier Hammond also gave their best wishes in person, as did Bob Wietrak.

The seven years I spent with C&G were among the most productive, fun, and successful years of my publishing career. I learned so much working with Herman and got to hear some of the best–and often the funniest–stories about the business. Together we acquired many terrific books and published them creatively and energetically, including Susan MacDougal’s The Woman Who Wouldn’t Talk: Why I Wouldn’t Testify against the Clintons and What I Learned in Jail and Ambassador Joseph Wilson’s The Politics of Truth: Inside the Lies that Led to War and Betrayed My Wife’s CIA Identity, both of which became NY Times bestsellers. The years there finally confirmed me on an editorial path I had begun to hew to by 2000, but had not yet fully embarked on–of publishing truthellers, whistleblowers, muckrakers, authors of such singular witness that only they could write the book in question.

Herman now works with Skyhorse Publishing, for whom a book he acquired, The General: Charles de Gaulle and the France He Saved by Jonathan Fenby, got a great review in last Sunday’s New York Times Book Review. He is not stepping back or slowing down.

Thanks to Tony Lyons and Jennifer McCartney of Skyhorse Publishing, and Claiborne Hancock, who after leaving Carroll&Graf started his own company, Pegasus Books. They did a great job of hosting and organizing the surprise party for our friend and colleague, Herman Graf.

Disgrace is No Biggie, to Glenn Beck

TPM’s Casey Michel has an excellent report today on the declining reputation of right-wing author David Barton, at least in the estimation of serious historians, even ones that are observant Christians. As reported last week by Publishers Weekly, Barton’s latest book, The Jefferson Lies: Exposing the Myths You’ve Always Believed about Thomas Jefferson, with a Foreword by Glenn Beck, has been discredited for “factual inaccuracies and historical misrepresentations,” with Christian publisher Thomas Nelson pulling 17,000 copies from distribution and canceling publication. According to an August 10 Publishers Weekly story by Lynn Garrett, “Nelson confirmed it has severed its publishing relationship with Barton and reverted the rights to The Jefferson Lies to him. ‘Thomas Nelson does not expect to publish his works in the future.’”

Unfortunately, Michel, who wonders near the end of the TPM story if “Thomas Nelson’s decision will merely gird Barton’s supporters, rather than hurt his reputation,” already needs to update the article. Publishers Weekly reports today that Barton has bought all the recalled copies from Thomas Nelson and is “in negotiations to publish a new edition of the book with Mercury Ink, Glenn Beck’s publishing arm in partnership with Simon & Schuster.” According to Publishers Weekly, Barton added, “the new edition ‘will not include any substantive changes.'”

Gone Fishin’

I am away from my desk this week and next on a combined train and road trip with my family. I will be posting entries from time to time. Until later then, I hope you’re having a nice summer, and look for me later in this space.

#FridayReads, July 27–“Two Lives” by Vikram Seth

#FridayReads, July 27–Two Lives, Vikram Seth’s fascinating family chronicle of the singular marriage between his Indian uncle, Shanti–an improbable, one-armed dentist–and his German-Jewish aunt, Henny Caro, a mixed couple who managed to build a life together despite the difficulties imposed by circumstance and society, amid WWII and the Holocaust. Seth begins the narrative near the end of their lives, in the 1980s, and then works his way forward and back in time, employing interviews he conducted with Shanti and documentary materials he discovers (letters, photos, school papers, etc.). This is a remarkable book, published in 2005.

N.B.: I first read and enjoyed Vikram Seth’s work years ago, when I read and at Undercover Books sold his debut, a brilliant travelogue about China and Tibet, From Heaven Lake. He went on to write a novel in verse, The Golden Gate, inspired he explains in Two Lives, by Pushkin’s Eugene Onegin. He is an inventive writer, who seems to never repeat himself.

The Latest on World Book Night 2013

Happy to see news reported in Shelf Awareness, that World Book Night, which I had recently written about in this post when I bumped into WBN director Carl Lennertz (pictured below), is proceeding with plans for Spring 2013, to give away tens of thousands of copies of books worldwide in a unique extravaganza of social reading, as was done by the organization and thousands of volunteers on April 23, 2012. I don’t see an exact date yet for the 2013 giveaway, but will report it on this blog as soon as I get that info. Update: It will be April 23, 2013, same as the one this past year.

Surprise in the City, Learning about World Book Night

I had a meeting yesterday morning to present the excellent Web platform of my client Speakerfile, which I often tell people is like eHarmony for the conference industry, matching up event planners with authors who do public speaking. My meeting was with Gail Kump, Director of Membership Marketing for the Association of American Publishers (AAP). It was a fitting meeting, since it’d been Gail who’d referred Peter Evans, Speakerfile CEO, to me during the Digital Book World conference last winter. It is thanks to her that I’m working with them now. I’ve known Gail for a few years and we had a good talk, with each of us seeing ahead to many ways that the AAP and Speakerfile can work together. After sharing our ideas and swapping names of new contacts, I thanked Gail for her time and our meeting ended. Rather than immediately leaving the cool and pleasant AAP offices, I decided I’d sit on the comfortable couch in their lobby and do some work on my IPad and make a few phone calls before heading out to my next Manhattan meeting.

After a productive half-hour, I packed up my kit and prepared to leave. But first, peering back into the conference room where Gail and I had met, I noticed a familiar figure seated at a table. It looked like longtime book biz friend Carl Lennertz of World Book Night. Walking back that way, sure enough, it was him. Voicing a surprised “hello” greeting, I greeted Carl and we shared a few minutes of conversation. I learned that he and a colleague there with him, Laura, were assembling results of the enormous book giveaway they’d engineered this past April, when 23,000,000 copies of thirty different books were handed out gratis in North America, Ireland, and Britain. The non-profit program’s motto is “Spreading the love of reading, person to person.” The titles included Just Kids by Patti Smith, The Glass Castle by Jeanette Walls, and I Know Why the Caged Bird Sings by Maya Angelou. Carl and Laura showed me the Manhattan phone directory-sized bound volume that covers the myriad international locations where volunteers gave away books, with maps, charts, graphs, and narrative summaries of volunteer reports. Carl mentioned it will be made available as an ebook. I told them I’ll be eager to learn more about World Book Night’s plans for 2013.

It made for a pleasant morning, seeing Gail and Carl, and meeting Laura. I hope to see them again soon!

Jonathan Krohn’s Political Evolution & a Couple Welcome Updates

Day Later Update: Jonathan Krohn went on Last Word w/Lawrence O’Donnell Monday night and did a great job explaining the evolution of his political views over the past few years. He’s a very mature 17-year old and I can’t help being a fan of his, and admiring his transformation. You can watch it via this link.

Late Afternoon Update: After I tweeted out my blog post about Jonathan Krohn I heard from him, and the Twitter exchange we shared is below. I must say I admire his candor and his broad-mindedness in continuing to quest for a political philosophy that suits him. For proper sequence, the tweets should be read from top to bottom.


Onetime young favorite of the conservative movement, Jonathan Krohn, now 17, has largely disowned the doctrinaire ideological positions he seemed to favor at age 13, when he gave a widely covered speech at the Conservative Political Action Conference. Politico‘s Patrick Gavin has the story on Krohn’s transformation into a gay marriage-favoring, healthcare-supporer who would probably vote to re-elect President Obama voter, if he were of age in November.  From Gavin’s article, partly in Krohn’s own words,

“’I think it was naive,’ Krohn now says of the speech. ‘It’s a 13-year-old kid saying stuff that he had heard for a long time.… I live in Georgia. We’re inundated with conservative talk in Georgia.… The speech was something that a 13-year-old does. You haven’t formed all your opinions. You’re really defeating yourself if you think you have all of your ideas in your head when you were 12 or 13. It’s impossible. You haven’t done enough. . . .  One of the first things that changed was that I stopped being a social conservative,’ said Krohn. ‘It just didn’t seem right to me anymore. From there, it branched into other issues, everything from health care to economic issues.… I think I’ve changed a lot, and it’s not because I’ve become a liberal from being a conservative—it’s just that I thought about it more. The issues are so complex, you can’t just go with some ideological mantra for each substantive issue. . . . I’ve been trying to tell people,’ he added, ‘but it’s a lot harder to get stuff out there when your mind changes on things because a lot of people who supported you when you’re on one side of the issue aren’t really going to help you get your changing ideas out there when people still think I’m that conservative kid. . . . People don’t realize I was 14 when I wrote that book.'”

Soon after the speech and all the coverage Krohn garnered, publisher Roger Cooper of Vanguard Press signed him up for a book. Roger, for whom I’ve edited manuscripts, asked if I would be interested in working with Krohn and editing his book. I had seen the speech, which I watched it with my own son Ewan, who’s a year younger than Krohn. Ewan found his beliefs and his celebrity, weird and unappealing. Though committed to the idea that every author has a right to tell his story, I declined to make a bid for the editorial assignment, largely because I didn’t want to work on political material I found inimical to my own or Ewan’s views; nor did I anticipate I could have a vigorous exchange of ideas with the smug boy I’d seen on C-Span. He seemed so convinced of his ideological positions, I just didn’t relish the thought of working with someone like him. The weird thing for Krohn now is that he’s got this unenviable Youtube and Internet history that he can’t escape, and which he’s already tired of dealing with, and being forced to explain to people. He’ll soon be going to NYU where he plans to study philosophy and filmmaking. The last word in the story is from Krohn:

“‘People don’t realize I was 14 when I wrote that book. I’m 17 now. In terms of my life, three years is a long time in a 17-year-old’s life. . . .  Come on, I was thirteen,’ he said. “I was thirteen.’”